myexperience.html

Five years of shipping simple things.

Senior product designer. I design end to end (research, strategy, flows, interfaces) and stay with the work until it is in production and actually feels right.

5+years designing products
500+businesses using my work
$2MARR on a side bet
NowMay 2024 to Present· Bangalore, India

Gushwork

Founding Product Designer · ~$12M ARR, $9M raised

700+ AI edits in 90 days500+ businesses in the USPRD → prod end to end
  • Shipped the Gush AI Editor, so clients edit their own websites in plain English. 700+ edit requests in its first 90 days, almost none reverted, and engineering no longer sits in the client change loop.
  • Owned the core SEO content dashboard and the automated keyword-research pipeline, turning weeks of manual analyst work into same-day runs.
  • Designed the spam-filtration system protecting inbound leads across all client websites: static rules up front, an AI agent behind them.
  • The role grew well past design: I write the PRDs, run the research, design every screen, and carry features into production.
  • Built internal pipelines connecting Linear, Claude and Figma to shorten the distance between an idea and a shipped feature.
Passion side consultancyApr 2023 to Jun 2025· San Francisco, US · remote

Nudge AI

Design partner · AI-powered SOAP notes for therapists

$2M ARR in 2 years0 → 1 product + brand
  • Helped therapists spend time with clients instead of paperwork: designed AI-drafted SOAP notes around clinical trust and privacy.
  • Designed a clean, approachable online presence with an emphasis on accessibility and readability, combining branding, interface design and thoughtful motion.
  • Took it on as a passion project alongside my full-time role; the product scaled to $2M ARR within two years.
Sep 2022 to May 2024· Bangalore, India

Daolens

Product Designer · also visual, motion and social

3 products owned end to end400+ followers in <1.5 months
  • Owned product design end to end for three products across decentralised organisations, data analytics and the creator economy.
  • Created wireframes, high-fidelity interactive prototypes and mockups; worked closely with engineers for flawless implementation.
  • Designed brand visuals and a high-conversion partner deck with marketing; ran user research and usability testing across the board.
  • Directed Marcat’s design-first, meme-driven social presence: 400+ Twitter followers in under 1.5 months from launch.
Crunch: AI-powered product analytics, one of the three products: analytics you can talk to, designed so teams trust the answers.
Jul 2021 to Jun 2022· Bangalore, India

Leap Scholar

Designer · study-abroad platform

+30% CTR on ad creatives11M audience reached
  • Worked hand in hand with product, designers and functional experts from ideation to implementation of mockups and interactions.
  • Designed high-performing Facebook ad creatives for an audience of 11M, boosting CTR by 30%.
  • Held holistic visual-design oversight across apps, websites and product experiences; streamlined design workflows for cross-functional teams.
  • Ran user research and stakeholder sessions to align on user needs.
Open to new roles · under 30 days’ notice · open to relocatebinaniyash.work@gmail.com